Formerly Lyndsey Pethel Photography

brand strategy & design

elevate your brand

with thoughtful design

You need more than just a pretty logo. You need a custom solution designed for YOU to set your business apart from your competition and attract the attention of your ideal customers. What all can I offer you?

Pricing starting at $750, varies per project based on options chosen

you have questions?

I have answers.

  1. In Depth Strategy Consultation: We’ll dig deep to figure out your target customer, your voice, & who you are at the core of your business.
  2. Mood Board: We’ll collaborate on a mood board to make sure we are on the same page aesthetically before moving to the design phase.
  3. Design: I’ll use everything we discussed to create a look that is 100% YOU & the perfect match for your business goals. You’ll have the opportunity to make changes if necessary, until we get it just right.
  4. End Results: You’ll receive final files in all standard web + print formats & a PDF branding guide, ready for the world to see. 

A full brand design or redesign usually takes about 4 weeks after the deposit is paid & contract is signed (depending on how many revisions we go through). If you have a specific deadline, let me know and I can try to plan accordingly.

My design process starts at the root of your business to really dig down and figure out who your target customer is & how to reach them most effectively. A simply logo you saw on Pinterest might look pretty, but without the taking into account the strategy behind it, you might not be reaching YOUR customer in the end. An effective brand will communicate who you are as a business & show off what sets you apart in your industry. So in a nutshell, I try not to imitate things we might find on the internet & instead create something unique to your business.

add ons & other services

graphic design

A la carte services are available if:

  • You already have solidified your branding, but need help creating various assets for your business so you can spend your time and energy focusing on only what you can do – run your business!
  • You want to have consistency with your website, social media and marketing pieces, but you’ve been buying templates or DIYing and piecing them together, and nothing really coordinates the way you want it to.
Limited availability per month. Contact for more information.

branding portraits

I know you’re thinking portraits don’t have anything to do with design, so why is this on this page? BUT brand portraits go hand in hand with your branding design. Your customers want to see your face and make a personal connection with you, so it’s vital that your headshots match your brand aesthetic. It never hurts to have some extra on-brand content for your website and social media to show your customers who the face behind the business is. 

Pricing starting at $250

so far so good?

let's work together